Creating a Welcoming Reception Area: Why First Impressions Matter
First impressions matter and when clients, customers, and other guests first step into your office, they form an impression of you and your business. They are not only entering your physical workplace, but entering into the world of your business so ensuring that you leave a positive impression on them is vital.
Your reception area is not only a waiting room but is a direct reflection of your mission and brand. Designing a well-thought-out area that is welcoming but also builds credibility will leave your visitors feeling inspired and confident in your services and/or products. Let’s break down why creating a welcoming reception area is important, trends to keep in mind, and the key elements to include in your space.
Why First Impressions Count
On average, it takes around seven seconds for someone to formulate their first impression of you and your business. This is not a lot of time to make a positive impact so when seconds matter, you need to make the most of it. A reception area that is clean and free from clutter, incorporates company branding, is well lit, and feels welcoming is sending a much more positive message than a space that is cluttered, dark, and sterile. Your reception area should feel polished and inviting to give off the impression that your company values its customers and employees.
How To Create A Welcoming Reception Area
An inviting reception area does not need to be overly complicated. However, adding a few elements and updates can go a long way in presenting yourself more positively to clients, customers, and patients. Some ways to do this include:
1. Comfortable Seating
A reception area, especially one where people may be waiting for an extended period of time, needs to be comfortable. Provide a variety of seating options with different levels of firmness or softness including lounge chairs and sofas, benches, and flexible seating arrangements. Be sure to include accessible seating for guests with special mobility needs and add tables around the room for drinks and other items.
2. The Right Mood Lighting
Choosing the right lighting for your space can make the largest impact. Fluorescent lighting can be harsh and feel sterile, but dim mood lighting can make it difficult to see, read paperwork, and can feel depressing. Utilize natural light whenever possible to bring the outdoors inside and install unique fun overhead fixtures and accent lamps around the space to make the room feel cozier and inviting.
3. Incorporate Your Company Branding
Your reception area needs to reflect who your company is. You do not need to boldly splatter your company branding over the entire space, but rather, add subtle elements into the design. Add accent walls or pieces showcasing your brand colors, use fun artwork that reflects your brand values and missions, highlight company achievements, and incorporate greenery with plants.
4. Small Complementary Items Go A Long Way
Adding small details can leave a lasting impression. These small and often overlooked elements show that you care about your visitors and personalize the space a little. It is easy to add a complementary tea and coffee station, free water and snacks, reading materials, and smart device charging stations for your visitors to use while they wait. These small extras show that you are aware of your visitors’ needs.
5. A Clean Space Matters
Cleanliness is important. Even if your reception area is not the most up to date, a space that is regularly maintained, cleaned, and is clutter-free will leave a solid impression on your visitors. Add neutral and non-overpowering scents that encourage comfort and relaxation with flowers, diffusers, and essential oils.
6. Keep Things Efficient
No one likes waiting longer than they need to. Your visitors should be able to check in for appointments easily upon arrival, whether it is through self-check-in kiosks or an attentive and welcoming receptionist. Keeping things easy for visitors keeps things running smoothly.
7. Always Think About The Visitor Experience
It is easy to make your reception area visually appealing but take it to the next level by having an entire experience for all senses. Make your reception area smell nice with neutral and clean scents, use gentle background music to set the tone, and provide excellent and professional customer service from the moment someone walks inside.
A reception area is the first place many of your visitors or clients will visit so a strong first impression is important. Your space should reflect the core values of your company and create a positive experience for all who enter. By focusing on a comfortable and relaxing space with thoughtful personal touches, you will not only win over everyone who walks through your doors but also keep your clients and visitors coming back again and again.
If you want to start designing the best reception area for your business, contact the team at Interior Fusion now!