Seven Creative Ways to Incorporate Branding Into Office Design

A creative and inspiring office design is not just about aesthetics but is a chance to make an impression on your clients, visitors, and most importantly, your employees. Strategically incorporating your company’s brand into your office space allows your environment to reflect your values and personality. Here are seven ways to creatively incorporate your branding into your office design.

1. Let Your Brand Colors Tell the Story

The easiest way to incorporate and reflect your branding into your workspace is to use your company’s color scheme into your office design. This can be done through accent walls, furniture pieces, and decorative accessories. Using pops of your brand’s colors throughout your space helps to tell a cohesive brand story every time someone walks into your space.

2. Incorporate Your Logo

Part of your branding is your company logo, and it makes sense that you would want to display it in your office. However, as tempting as it is to put your logo loud and proud, there are subtle ways to incorporate your logo into your office design. One way to do this is through creating a logo-inspired pattern on area rugs or partitions. Another way is to use logos in the design of office furniture or the backsplash in the work kitchen. Subtly adding your branding in your space is the best way to showcase your branding, without being overwhelming or tacky.

3. Collaborate With Local Artists

Beyond logos, another approach is through artwork. Artwork is a great storytelling tool, and using intentional art design in your office is a popular way to highlight your brand. Collaborate with local artists (or see if any of your employees are hidden artists!) to curate pieces that align with your company’s mission and values. Use motivational quotes, brand colors, and other influences to reflect your brand.

4. Change Your Office Layout

Did you know that the way your office is laid out can say a lot about your company’s values? An open office plan shows your employees and clients that you value transparency, collaboration, and open communication. A more traditional and closed-off layout (such as a cubicle style) shows that you are structured and professional. There is no right layout, but finding the best one that accurately highlights your brand is key.

5. Customize Your Office Supplies

An easy way to add a little “sprinkle” of your branding is to add customized office supplies into your space. Whether it is through notebooks, pens, or sticky notes, not only are these items functional pieces you can give to clients to remind them of your company, but your employees can use every day to increase productivity. 

6. Choose A Signature Scent

Scent is incredibly powerful and evokes strong associations with memories and emotions. A growing trend is for companies to design and choose a signature scent to positively associate their brand with a particular smell. Use diffusers throughout your office to subtly scent your space to leave an impression on anyone who walks into your workspace. Be sure not to use too much or choose an overpowering scent that can be overwhelming to your employees or anyone who enters your space.

7. Add Cohesive Office Furniture

New furniture can elevate your office space and choosing the right pieces is a great way to align your office space design with your company’s branding. Get creative with the fabric materials, colors, and shape of the pieces. Incorporate modern furniture for a sleek and updated look or choose cozy and “worn in” pieces for a relaxed and comfortable vibe. 

Incorporating your company’s branding into your office design does not mean you have to plaster your logo throughout the building. By thinking outside of the box, you can creatively add your branding through accent walls, furniture, scents, and even customized office supplies. Ready to start adding your company’s flavor into your office? Reach out to a member of our team at Interior Fusion today!